MaMa-Feminista

Discourse on the intersections of politics, feminism, and motherhood.

Friday, July 14

It's Cool to be a Mom?

Standing in the line at the grocery store one can't help but notice all the celebrity baby boom hipe. It seems as if celebrity moms are the new trend for the droves of media entities that report to the public. Another trend in motherhood is the Hot Mom's Club. Now, the Hot Mom's Club claims to redefine motherhood and I can't quite decide yet if these parameters will have a negative effect on motherhood in general or perhaps a positive effect pushing mothers and their issues into mainstream media. The Hot Mom's Handbook proclaims that moms should have fun, take time out for themselves as an unhappy woman is an unhappy mom, and can find their inner sexy self.

The Hot Mom's Handbook is the official guide to the "Hot Mom" movement and the ultimate resource for any mom who refuses to check her sense of style and sexuality at the white picket fence! This handbook tosses all those mom? stereotypes right out the minivan window and reveals the eight secrets guaranteed to transform every mom into a Hot Mom!

Seems to me that these mantras read a bit like a Cosmo for moms with a concentration on visual facade. The perception that there is some 'movement' is perpetuated by the trend of celebrity moms going everywhere with their kids in tow dressed in the coolest gear and looking oh so fresh. The kicker is that celebrity moms go places with their kids just like other moms do but now that a media trend has kicked in they are just photographed and published more. So it's cool to be a mom now or is it cool to be a certain kind of mom? Isn't this kind of thing insinuating that moms need to transform themselves into a highlighted hair, lipgloss wearing, fit and trim, style savy, Denali driving, sexually alluring woman/mom? Let's face it moms are already worked to the bone but now popular culture has set in place, icons that can afford nannies while they shower, shave, and get themselves ready to go as the basis for 'transformation'? Geeeeeeeeezzzzzzz what other idealizations will be placed on moms. We are expected to do many things well and now we are expected to look good doing it? Oh I forgot this little doozy is packaged like its 'taking time out for yourself' which I agree with completely. Moms should have time for themselves to relax or take on projects that are pertinent to their interests outside of the family environment but I don't think this concentration on looks and being sexual and hot is nessessarly reaching in the right direction. It's pretty clear that consistent notions of female visual expectations are now flowing over into motherhood. The expectation and concentration on women's bodies is a common issue and women are free to look how they wish as are mothers. Being a mother is about freedom to choose who and what you want to be, what your priorities are, and what kind of path you wish to take. This notion does proclaim that moms should take time for themselves but I'm not so sure that concentration on visual appeal is the way to reach all moms and take into account their issues. The message is good but the path is misdirected.


6 Comments:

At 6:54 PM, Blogger Jennifer said...

http://www.newyorkmagazine.com/news/features/17668/

Thought I'd pass this link along...

 
At 6:56 PM, Blogger Jennifer said...

That doesn't look like it worked... if it didn't, it's a link to a story in New York Magazine called Urban Baby. It explores the website and various stresses and myths of motherhood in Manhattan. I'd definitely say that the Manhattan moms have more stereotypes and pressures tossed upon them than some others, esp. once they have to contend w/ the "cool" or "hot" mom movement.

 
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